Taking their lead, the branding package takes a silhouette of a child from infancy through the childhood stages of life: Crawling, Walking, and Running.

We departed from the primary colors of red, yellow, and blue we chose a twist on the palette to include the colors of lime green, violet purple, persimmon pink, paired with chocolate brown accents. This color scheme was transferred into the interior design of the center through paint colors, carpet patterns, furniture, and artwork selections. Marrying the interiors and graphics for the center allows for a cohesive brand to be displayed on all platforms.


Elle Designs created the center’s: Logo, Letterhead, Business Cards, Business Envelope, 4 Week Ad Campaign, Welcome Packet, and Exterior Signage.