Partners from Beginning to End” is what Genesis Construction and Management has built their reputation upon. It was natural to develop their logo to represent this unique selling point. Just as Genesis partners with their clients, we used interlocking circles to represent this relationship they create.
Taking their logo design, and building their brand from it we used a charcoal grey, midnight black, and a scarlet red color palette. To enhance their brand we carried this color palette throughout all of the pieces we created. Displaying their core values, and images of their actual job sites allows the audience to get a real sense of who Genesis Construction and Management is.
Elle Designs created the center’s: Logo, Letterhead, Business Cards, Business Envelope, Website Concept, and Corporate Packet.
